Branded to Stand Out: Defining Your Unique Program Advantage

This session helps home-based identify what makes their program stand out and how to communicate it with confidence. Participants earn 1.5 TECPDS-approved professional development clock hours through the 90-minute live session, with the Early Bird option including the Beyond the Session self-instructional activities, allowing participants to extend learning and earn up to 3.5 total TECPDS-approved hours at no additional cost.

Through guided reflection and practical, actionable strategies, participants will identify their signature strengths, sharpen their program message, and leave with a clear next step to boost visibility, trust, and enrollment.

This session is designed to support home-based and small childcare providers in understanding what truly differentiates their programs in a competitive childcare landscape. Participants will explore their unique values, teaching approaches, and program strengths to gain clarity around what makes their services stand out and how to communicate that with confidence.

Using structured reflection activities and real-world examples, providers will identify the key qualities that define their program identity, including philosophy, learning environment, and family-centered practices. Participants will also learn how to translate those strengths into clear, compelling messaging that resonates with families and the broader community.

The session emphasizes practical communication strategies that support brand consistency and visibility, including everyday conversations with families, community connections, and simple marketing touchpoints. Participants will leave with a defined action step and momentum to begin strengthening their program’s presence, build trust with families, and support sustainable enrollment growth.

Beyond the Session

IN.S.P.i.R.E. Solutions believes the real impact of professional development happens in implementation. This optional extended learning experience allows participants to expand their knowledge, earn additional professional development hours, and apply learning through guided workbook activities. Participants will deepen reflection, strengthen program identity, and build a clear 30/60/90-day action plan that supports sustainable growth beyond the live session.